![]() ![]() Bush, once lobbied for a deregulated energy market – and he got his wish. What McLean does brilliantly is look at the human side of how and why Enron took the path it did.Ĭhairman of the board Kenneth Lay, a personal friend of George W. The results of that campaign are pieced together in The Smartest Guys In The Room, a concise and fascinating account of how a company took more than a decade to achieve a $70bn valuation and then became worthless in just a few short months. ![]() With that bit between her teeth, the journalist went on a campaign to uncover just what was happening and how Enron produced the numbers it did each and every quarter, without fail. ![]() When McLean wrote an article in 2001 titled, How Does Enron Make Money?, she had seemingly asked a question for which no one had an answer. However, thanks almost entirely to the efforts of Fortune reporter Bethany McLean and later her colleague Peter Elkind, the house of cards came tumbling down in an almighty crash. This led the firm to believe it could be the “world’s leading company”. At one stage it was listed as the world’s leading energy company – a fact it proudly boasted about. Since the summer of 2001, Enron has become almost a byword for greed, corporate mismanagement and tragic human failure. ![]()
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